LILI'S LOC'X was established in 2021, shortly after CEO Haajrah Abdullah gave birth to her mixed-raced daughter, nicknamed Lili. While also battling her own postpartum hair loss, Haajrah struggled to find quality, safe, and effective hair products to repair her own hair and maintain and grow her daughters hair. LILI'S LOC'X was created to take the guesswork out of hair care. With LILI'S, you know you're getting powerful products with ingredients that are not only incredibly effective but SAFE for both you and the ones you love.